Managing Reputation and Addressing Intrusive Enquiry in Difficult Times | Independent Schools


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About the Webinar

This webinar will provide headteachers, senior leaders and governors of independent schools with advice and practical guidance on developing a crisis management strategy which helps to maintain their reputation and address negative publicity.

Given the propensity for news stories, and particularly negative ones, to ‘go viral’ on social media, it has never been important for schools to develop a strategy for reputation and crisis management, so that they are fully prepared for the unexpected.

In this webinar, Stephen Burnage, expert practitioner, consultant and trainer with 25+ years' experience teaching and leading schools, explains how independent school leaders should go about develop a strategy deal with intrusive enquiry and maintain a positive public image.

Learning Outcomes

  • Understanding how to design and develop an effective reputation and crisis management strategy for independent schools

  • Appreciating the power of online media in instantly spreading news over wide audiences and how this can be harnessed to schools’ advantage

  • Understanding how to deal with negative publicity swiftly and effectively, and when to engage with audiences online and offline

  • Recognising the importance of gathering the multiple perspectives of senior leaders in the development of a reputation and crisis management strategy

  • Appreciating the importance of sharing the principles of reputation and crisis management with the school community

Stephen Burnage

About The Expert

Stephen Burnage

Expert practitioner, consultant and trainer with 25+ years' experience teaching and leading schools.
Find out more

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