Effective Marketing and Pupil Recruitment Strategies | Independent Schools

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About the Webinar

Webinar Duration: 1 hour (approx.)
This webinar will provide headteachers, governors, trustees and senior leaders with practical guidance and advice on how to develop and implement effective marketing strategies which make the most of different promotional avenues and aim to support an increase in pupil admissions.

The right marketing strategy can provide numerous benefits for independent schools. For instance, an enhanced reputation can lead to higher parent satisfaction, better-quality staff recruitment, healthier school finances and improved resources, and therefore better results, which ultimately drive pupil admissions.

In this webinar, Stephen Burnage, expert practitioner, consultant and trainer with 25+ years' experience teaching and leading schools, explores how settings can develop a marketing strategy which helps them stand out, highlights their unique selling points (USPs) and makes the most of what they have to offer to potential pupils.

Learning Outcomes

  • Understanding the fundamentals behind an effective marketing approach and how to ensure the right characteristics of the school are being promoted

  • Recognising the need to identify unique selling points and why having a marketing plan in place is so important to pupil recruitment

  • Identifying key areas that should be considered as part of the marketing strategy including developing content online, social media channels and public relations

  • Realising the importance of a professional website and how to make the most of online marketing to stand out from competitors

  • Recognising the need to know your audience and who you are marketing to in order to develop a strategy that engages and appeals to their needs

Stephen Burnage

About The Expert

Stephen Burnage

Expert practitioner, consultant and trainer with 25+ years' experience teaching and leading schools.
Find out more

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